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Romania


Available Market Research

Industry Sector Analyses are industry specific reports prepared either by US Commercial Service Staff or local market research contractors.  Typical reports include:

  • A Market Overview
  • Market Highlights and Best prospects
  • Statistical Data
  • Best Sales Prospects
  • Competitive Analysis
  • End-User Analysis
  • Market Access (includes information on duties, taxes, standards etc.)
  • Trade Promotion Opportunities
  • Trade Publications
  • Market Research Companies
  • Trade Associations
  • Agents, Distributors and Manufacturers

International Marketing Insights (IMI) contain industry specific information and are short, concise reports. 

For a listing of available ISAs and / or IMIs, please click here.

This information is available free of charge to all US companies. 

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The U.S. Department of Commerce is represented worldwide by the Commercial Service.  The Commercial Service supports U.S. commercial interests and assists American businesses in their export marketing efforts.

Our offices offer business counseling and a wide range of tailored services to assist American firms to identify business opportunities throughout the world. Our offices foreign companies who wish to partner with American companies in areas of distribution of American products, joint ventures, and licensing. While some services are fee-based, many are provided free of charge. We welcome you to our site and encourage you to visit other websites that are likely to be of interest to you.  To find the country of interest, please visit: http://www.buyusa.gov/home/export.html.  

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Best Prospects in the ICT Market

For further information about the Romanian market, please consult the Country Commercial Guide.

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Chambers of Commerce

http://www.amcham.ro  American Chamber of Commerce
http://bizinforom.com/  Links to Romanian Chambers of Commerce
http://www.globalindex.com/ Global Chamber of Commerce Index

http://www.iccwbo.org

(International Chamber of Commerce) News and research services

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Channels of Distribution

For further information of the definitions of the channels of distribution, please click here. The following are known ICT sales channels.   They may or may not be available in all markets.

Agents / Distributors Business to Business (B2B) Consultants
E-Commerce Educational Sales Government
Leasing OEM Retailers
Telecommunications Systems Operators Used VARS, ISVs, Resellers, System Integrators
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Agents / Distributors

http://www.asbis.ro ASBIS Romania, Sos. Odai 105-107, Bucharest 1, Romania, Ph: + 4 021 233 38 41, -42, -43, 44, Fax: + 4 021 233 38 30, e-mail: office@asbis.ro
http://www.elsaco.com/  ELSACO ELECTRONIC, Str. Nicolae Iorga nr.6, Botosani 6800, Romania, Tel/fax: +40 31 514278, E-mail: sales@elsaco.com
http://www.omnilogic.ro/ 

Omnilogic, 135, Bucuresti-Ploiesti Rd., Bucharest, Romania, ZIP: 71581, E-mail:  mailbox@omnilogic.ro, Ph: +40 1 303 31 75 digital PBX only, +40 1 303 31 00 analog PBX - operator serviced system, Fax: +40 1 303 31 64

http://www.orlando-systems.com  U.S.-Romanian joint venture, involved in telecommunications system integration such as microwave, laser, wireless and cross-connects.
http://www.romsym.ro  Software distribution company, training center and consultancy
http://www.tornado.ro/page.jsp 

Tornado Bucuresti, Str. Jiului 2A, Bloc Tornado, Sector 1, Bucuresti, Romania, Sales: Tel: +4021 206 7740, Fax: +4021 312 9820, E-mail: sales@tornado.ro, Service, Tel: +4021 206 7770, Fax: +4021 312 9820, E-mail: service@tornado.ro, Technical Support: Tel: +4021 206 7730, Fax: +4021 312 9820, Partners line: Tel: +4021 206 7798, Fax: +4021 312 9820

http://www.voxtime.com  Data processing and consultancy for Mobile Telephony.
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Business to Business (B2B)

Banks

http://www.reserve-bank.com/ Reserve Banks index of Romanian banks
http://www.aaadir.com/ AAAdir Directory - Directory of Banks, Credit Unions and Financial Information on the Internet
http://www.wiso.gwdg.de/ifbg/bank_2.html Banks of the world by country
http://www.qualisteam.com/ Directory of banks on the web.   Coverage : 3.107 banks - i.e. over 95% of all banking sites
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Newspapers

http://www.nineoclock.ro/  NineO'Clock  -  For 12 Years, Your English-Language Daily Newspaper in Romania
http://www.mondotimes.com/ Mondo Times - Romanian Economic Daily - Romania business newspaper
http://www.nationsonline.org/ Nations Online :: Romania
http://www.world-newspapers.com/ Romanian Newspapers
http://www.tigerx.com/travel/romania.htm  TIGERX.COM Romania Websites & Newspaper Links
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US Subsidiaries

http://www-5.ibm.com/ro/  IBM Romania Ltd., World Trade Center, Entr. D, 3rd Floor, 2 Expozitiei Blvd., 78334 Bucharest 1, Romania, Tel: (0040) 1 224 1544, Fax: (0040) 1 224 3922, E-mail: n/a
http://www.cisco.com/ Cisco Systems Romania SRL, World Trade Center Bucharest, Piaţa Montreal nr. 10, Intrarea D, Etajul 1, 011469 Bucureşti, Tel:  +40 21 202 93 42, Fax: +40 21 319 11 38
http://www.microsoft.com/ Microsoft Romania s.r.l., Bd. Expozitiei nr. 2 sector 1, World Trade Center Bucuresti, Tel: +40 1 224 4221, Fax: +40 1 224 4221 
http://www.oracle.com/ro/  Oracle
http://www.xerox.ro/  Xerox, Romania
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E-Commerce

Internet Service Providers

http://www.kompass-usa.com/ Kompass's list of ISPs in Romania
http://www.nsrc.org/db/lookup/ISO=RO  The Network Startup Resource Center (NSRC), a non-profit organization, has been involved for the past decade with the deployment and integration of appropriate networking technology in the Czech Republic.  Note that some of the posted information is old, perhaps even historic by now. But it has been archived here to help document the evolution of the global infrastructure - when the first points of connectivity were established, and subsequent developments leading up to the current state of the network within a particular country or region. 
http://herbison.com/ Romania Internet Access Provider Lists by Herbison Consulting
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Educational

http://dir.yahoo.com/ Yahoo's index of colleges and universities
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Governmental

http://www.ici.ro/ NATIONAL INSTITUTE FOR R&D IN INFORMATICS, 8-10, Mareşal Al. Averescu av., sector 1, Bucharest, Phone +40 21 316 52 62, Fax +40 21 316 10 30
http://www.gov.ro/main/index/l/2/ Government of Romania
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OEM

http://www.elsaco.com/  ELSACO ELECTRONIC, Str. Nicolae Iorga nr.6, Botosani 6800, Romania, Tel/fax: +40 31 514278, E-mail: sales@elsaco.com
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Retailers

http://www.altex.ro/  Altex Impex, Strada Stefan cel Mare 6, Piatra Neamt 5600, Romania, Phone: + 40 233 21.06.71 ; + 40 21 334.99.34 , Fax:+ 40 233 23.08.17 ; + 40 21 334.99.36  
http://www.assist.ro/  Assist, Strada Tipografiei 1, Suceava 5800, Romania, Phone: + 40 230 52.11.00, Fax: + 40 230 52.11.00 
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Telecommunications Systems Operators

http://www.astral.ro/  Astral, Telefon: 0801-023456), Mobile Telefon: 021-3020930, Email: sales@astral.ro 
http://www.cosmote.gr/ Cosmote Romania, 61 NICOLAE CARAMFIL Street, sectorul 1, BUCHAREST, Tel: 01.404.1234 - GSM
http://www.datek.ro/ Datek, Blvd. Nicolae Titulescu 1- P-ta Victoriei, Bl. A7, Sc. 3, Et. 1, Ap. 62, Sector 1, BUCURESTI, ROMANIA.  MAIL ADDRESS: CP 28-02, BUCURESTI, ROMANIA, Phone: +(40)-21-3120401, +(40)-21-3120402, Fax: +(40)-21-3125588
http://www.idgrup.ro/  Digicom Grup S.A., Adresa: Bd. Dimitrie Pompei nr.6, sector 2, Bucuresti, Romania, Tel: 243.01.69;
Fax: 243.01.48; e-mail: office@idgrup.ro
http://www.connex.ro/ MobiFon SA - Connex, Str. Nerva Traian 3, Bucuresti 74228, Romania, PH: 021 302.22.44, Fax: 021 302.14.12 Email: mobifon.departamentulplati@connex.ro - GSM 
http://www.orange.ro/  Orange Romania SA - GSM
http://www.vodafone.ro/  Vodafone
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Used / Reconditioned

http://www.abt.ro 

AB T & CO

http://www.acceptsoftware.ro 

ACCEPT SOFTWARE

http://www.acip.ro 

ACIP COMPUTERS

http://www.aemd.ro 

AEMD COMPUTERS GROUP

http://www.alsys.ro 

ALSYS DATA

http://www.briobit.ro 

BRIO - BIT

http://www.netix.ro 

C & C COMPUTERS

http://www.city-group.ro 

CITY GROUP INVEST

http://www.elt.ro 

ELTOP ELECTRONICS

http://www.eurobild.ro 

EUROBILD TRADE

http://www.geminisp.ro 

GEMINI SP

http://www.icenet.ro 

ICE COMPUTERS

http://www.vnet.ro 

INFONET

http://www.intelfast.ro 

INTELFAST

http://www.macgallery.ro 

MAC GALLERY

http://www.netrom.ro 

NETROM

http://www.nexial.ro 

NEXIAL RESEARCH

http://www.onix.ro 

ONIX

http://www.rhs.ro 

R.H.S. COMPANY

http://www.serco.ro 

SERCO GROUP

http://www.sistem.ro 

SISTEM

http://www.spacehellas.ro 

SPACE HELLAS S.A. - SUCURSALA BUCURESTI

http://www.spot.ro 

SPOT DIGITAL

http://www.sysnetgroup.ro 

SYSNET CONSULTING GROUP

http://www.tora.ro 

TORA COMPUTER PRODUCTION

http://www.viv.ro 

VIV

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VARS, ISVs, Resellers, System Integrators

VARs

http://www.datek.ro 

DATEK TELECOM

http://www.ici.ro 

INSTITUTUL NATIONAL DE CERCETARE DEZVOLTARE IN

http://www.prosys.ro 

PRO SYS

http://www.rokura.ro 

ROKURA

http://www.rompetrol.com 

ROMINSERV

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Resellers

http://www.microsoft.com/ Microsoft Resellers in Romania
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Directories and Databases

http://www.europages.com/  Europages, European business directory yellow pages , 500,000 European companies
http://www.kompass.com/  Kompass, fee based but extensive free information
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Duties, Tariffs & Taxes

Romania is a member of the European Economic Union. 

Please see: http://web.ita.doc.gov/.

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General Country Information

http://www.state.gov/  US Dept. of State's Background Notes
http://travel.state.gov/ US Dept. of State's Consular Information Sheet
http://www.usembassy.ro/  US Embassy, Bucharest 
http://www.odci.gov/cia/ CIA Factbook
http://reenic.utexas.edu/ Center for Russian, East European and Eurasian Studies, The University of Texas at Austin - Guide to Romania
http://www.kappa.ro/  Romanian portal
http://geography.about.com/  About's guide to Romania
http://www.fodors.com/ Fodors is known for being the best site for travel offering hotel, restaurant reviews and their series of mini-guides to specific destinations.
http://www.rotravel.com/  Your webguide to Romania
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Intellectual Property Rights

http://www.iipa.com/  INTERNATIONAL INTELLECTUAL PROPERTY ALLIANCE - 2001 SPECIAL 301 REPORT

Romania is a signatory to international conventions concerning intellectual property rights, TRIPS included, and has enacted legislation protecting patents, trademarks, and copyrights. While the legal framework is generally good, enforcement remains weak. Romania has yet to pass border enforcement provisions required under the WTO, which are being reviewed by the Parliament. As the result of persistent problems in the enforcement of intellectual property rights, the International Intellectual Property Alliance (IIPA) has recommended that the Office of the Special Trade Representative (USTR) place Romania on its Special 301 Watch List for 2000. The IIPA has estimated that Romanian piracy of motion pictures, sound recordings, computer programs/software, and books cost U.S. industry $31 million dollars in 1999.

Patents: Romania is a party to the Paris Convention for the protection of industrial property and has subscribed to all of its amendments. Foreign investors are therefore entitled to the same treatment as Romanian citizens. A modern Patent Law (No. 64/91) broadens and clarifies the basis on which a patent is granted. Several other laws (No. 129/92, on the protection of industrial drawings and designs; No. 16/95, on the protection of integrated circuit designs, etc.) have helped bring Romanian patent legislation up to international standards. Patents are valid for 20 years. The period for contesting a patent application is six months. Legislation providing for transitory ("pipeline") patent protection was enacted in early 1998.

Trademarks: In 1998 Romania passed a new law on trademarks which is generally consistent with international standards. Romania is a signatory to the Madrid Agreement relating to the international registration of trademarks. Trademark registrations are valid for 10 years from the date of application, being renewable for similar periods. The first applicant is entitled to the registration. The period for contesting a trademark is six months.

Copyrights: Romania is a member of the Bern Convention on copyrights. Its 1996 law on protection of copyrights and neighboring rights is among the most modern in this field. It is consistent with EU provisions and incorporates many suggestions made by U.S. experts. In 1998, the Romanian parliament ratified the latest versions of the Bern and Rome conventions. A new Romanian Office for Copyright protection (ORDA), directly subordinated to the Romanian Government, was established in 1997. However, copyright law enforcement is not regarded as a high priority of prosecutors, judges, ORDA inspectors, and police officers. As a result, since 1996, there have been only [number] convictions for IP law violations, although the Romanian market contains 65-90 percent pirated products.

Credit security: The Law no. 99/1999 amended the secured transaction law and substantially improved the security interest system. The provisions refer to all movable, tangible or intangible assets, such as deposit accounts, bills of lending, shares, trademarks, patents, copyrights and other intellectual property rights, either industrial or commercial, lease of movable assets or object of leasing operations. Under the law, a secured claim originating in a foreign country is valid in Romania provided that is duly recorded. It is an improvement to credit security enforcement, since before the law became effective, the only way for a creditor to satisfy its claim was through court proceedings and judgement. The law also states that an easy to access electronic system (Electronic Security Records) is to be created. Unfortunately, as of mid-2000, the system was not yet operational.

Mortgages: The new Law No. 190/1999 on mortgage loans for real estate investments simplified certain mortgage loan requirements, allowing a debtor’s receivables to be used as a guarantee, and specifically addressing the protection of both borrowers and creditors, in an effort to minimize the risk undertaken by the lender.

Semiconductor chip layout design: Law No. 16/1995 protects semiconductor chip layout design. In order to benefit of the provisions of this law, the designs have to be properly registered as per the government decision no. 535/1996.

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Legal Issues

None Noted

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Market Research

http://www.sce.doc.gov/ Overview to Romania's telecom market
http://www.sce.doc.gov/ Overview of Romania's software market.
http://www.sce.doc.gov/ Overview of Romania's Computer Hardware Market
http://www.cdt.org/ Bridging the Digital Divide: Internet Access in Central and Eastern Europe
http://www.american.edu/ American University MBA Report
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Search Engines

http://www.acasa.ro/  Acasa
http://www.adresa.ro/  Adresa
http://www.afla.ro/  Afla
http://dmoz.org/ DMOZ
http://www.gofind.ro/  GoFind
http://www.google.ro/ Google
http://www.linkuri.ro/  Linkuri
http://www.oradea.net/ Oradea
http://catalogweb.portal.ro/  portal.ro
http://www.query.ro/  Query
http://www.romaniaglobal.com/ RO Global
http://www.rol.ro/  Romania On Line
http://www.romania.org/  Romania.org
http://www.roportal.ro/ Ro Portal
http://dir.yahoo.com/ Yahoo
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Trade Associations

http://www.atic.org.ro/  ATIC, Asociatia Pentru Tehnologia Informatiei si Comunicatii, 167, Calea Floreasca, 72321, Bucharest, ROMANIA, Tel: +40-1-210.84.53, Fax: +40-1-210.85.99, petre.ghibu@atic.org.ro
http://www.anis.ro   Romanian National Association of Software Companies (ANIS), Str. Maguricea nr. 20, ap. 7, sect. 1, Bucarest ROMANIA 
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Trade Publications

http://www.pcworld.ro  PC World Romania (monthly), IDG Communications Publishing Group, Contact: Mihaela Gorodcov, General Manager, Bd. Maresal Averescu 8-10, Et. 7, Bucharest, Romania, Phone: +(40-1) 224-2621, Fax: +(40-1) 223-0539
http://www.networkworld.ro  Network World (monthly), IDG Communications Publishing Group, Contact: Mihaela Gorodcov, General Manager, Bd. Maresal Averescu 8-10, Et. 7, Bucharest, Romania, Phone: +(40-1) 224-2621, Fax: +(40-1) 223-0539
http://www.pcconcrete.ro/  PC Concrete
http://www.ginfo.ro/  Ginfo - Gazette of the Information Industry
http://www.netreport.ro/  Netreport Romania
http://www.pcmagazine.ro/  PC Magazine Romania
http://www.agora.ro/  Computer Press Agora Homepage
http://www.chip.ro/  CHIP Online EZine
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Trade Shows, Exhibitions and Seminars

Additional information on how to prepare for and select an international trade show can be found at http://www.exportmichigan.biz/.

http://www.tscentral.com/ This site provides an extensive trade show directory with detailed information on 30,000 international and domestic trade shows, conferences and seminars. You can search by show name, show type, industry, city, country, and start & end dates of the show. Some events have the option to have more information sent to the user and have on-line event registration.
http://www.techweb.com/techcalendar/ Techweb’s calendar is focused on information technology and provides access to information on 2,000 plus technology related events which may be searched by key word or by industry. There is detailed information on each event. Additional information concerning computer related trade shows can be found here.
http://www.vogel-media.com/  Vogel Media's listing of Trade Events in Romania
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Trade Statistics

Computers & Peripherals

HTS Number 2005 2006 2007 Percent Change
2006 - 2007
In Actual Dollars
847330
PARTS AND ACCESSORIES FOR AUTOMATIC DATA PROCESSING MACHINES AND UNITS THEREOF, MAGNETIC OR OPTICAL READERS, TRANSCRIBING MACHINES, ETC., NESOI
7,480,102 10,602,935 5,477,855 -48.3%
847190
AUTOMATIC DATA PROCESSING UNTS THEREOF; MAGNETIC/OPTICAL READERS, MACH FOR TRANSCRIBING DATA TO DATA MEDIA IN CODED FORM & MACH FOR PROC DATA, NESOI
613,758 4,480,120 5,375,932 20.0%
847180
AUTOMATIC DATA PROCESSING UNITS, N.E.S.O.I.
1,273,128 1,047,642 4,860,509 363.9%
847130
PORTABLE AUTOMATIC DATA PROCESSING MACHINES, WEIGHT NOT MORE THAN 10 KG, CONSISTING OF AT LEAST A CENTRAL PROCESSING UNIT, KEYBOARD & A DISPLAY
2,336,167 610,453 3,477,920 469.7%
847141
ADP MACHINES COMPRISING IN SAME HOUSING AT LEAST A CENTRAL PROCESSING UNIT AND AN INPUT AND OUTPUT UNIT, WHETHER OR NOT COMBINED, N.E.S.O.I.
2,977,410 1,226,155 2,971,122 142.3%
847149
AUTOMATIC DATA PROCESSING MACHINES AND UNITS THEREOF PRESENTED IN THE FORM OF SYSTEMS, N.E.S.O.I.
1,117,065 3,674,420 2,504,888 -31.8%
847170
AUTOMATIC DATA PROCESSING STORAGE UNITS, N.E.S.O.I.
367,598 3,890,291 1,164,017 -70.1%
847150
PROCESSING UNITS OTHER THAN THOSE OF 8471.41 AND 8471.49, N.E.S.O.I.
320,445 369,328 825,241 123.4%
847160
AUTOMATIC DATA PROCESSING INPUT OR OUTPUT UNITS, WHETHER OR NOT CONTAINING STORAGE UNITS IN THE SAME HOUSING, N.E.S.O.I.
2,312,957 930,379 523,784 -43.7%
847110
ANALOG OR HYBRID AUTOMATIC DATA PROCESSING MACHINES
1,163,399 1,150,619 0 -100.0%
  19,962,029 27,982,342 27,181,268 -2.9%
Source: USITC Trade Data Web

Telecommunications Equipment

HTS Number 2005 2006 2007 Percent Change
2006 - 2007
In Actual Dollars
851762
MACHINES FOR THE RECEPTION, CONVERSION AND TRANSMISSION OR REGENERATION OF VOICE, IMAGES OR OTHER DATA, INCLUDING SWITCHING AND ROUTING APPARATUS
0 0 25,444,232 N/A
851770
PARTS OF TELECOMMUNICATIONS APPARATUS
0 0 8,519,057 N/A
851769
OTHER APPARATUS FOR THE RECEPTION, CONVERSION AND TRANSMISSION OR REGENERATION OF VOICE, IMAGES OR OTHER DATA, NESOI
0 0 4,422,306 N/A
851712
TELEPHONES FOR CELLULAR NETWORKS OR FOR OTHER WIRELESS NETWORKS
0 0 635,952 N/A
851718
TELEPHONE SETS, NESOI
0 0 477,710 N/A
851761
BASE STATIONS
0 0 161,473 N/A
851721
FACSIMILE MACHINES
0 0 0 N/A
851790
PARTS OF ELECTRICAL APPARATUS FOR LINE TELEPHONY OR TELEGRAPHY, INCLUDING PARTS OF SUCH APPARATUS FOR CARRIER-CURRENT LINE SYSTEMS
4,142,034 9,318,987 0 -100.0%
851750
ELECTRICAL TELECOMMUNICATION APPARATUS FOR CARRIER-CURRENT LINE SYSTEMS OR FOR DIGITAL LINE SYSTEMS, N.E.S.O.I.
4,477,019 3,883,029 0 -100.0%
851780
ELECTRICAL TELEPHONIC AND TELEGRAPHIC LINE APPARATUS, N.E.S.O.I.
56,882 235,010 0 -100.0%
851711
LINE TELEPHONE SETS WITH CORDLESS HANDSETS
0 0 0 N/A
851730
TELEPHONIC OR TELEGRAPHIC SWITCHING APPARATUS
1,448,089 586,942 0 -100.0%
851719
VIDEOPHONES & OTHER TELEPHONE SETS, N.E.S.O.I.
16,594 40,000 0 -100.0%
  10,140,618 14,063,968 39,660,730 182.0%

Source: USITC Trade Data Web

http://www.intracen.org/

Source: The International Trade Centre is the joint agency of the World Trade Organization and the United Nations.

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User Groups

http://servlet.java.sun.com/ Java Users Groups
http://www.linux.org/ Linux User Groups
http://www.redhat.com/ RedHat Linux Users Groups
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E-Mail Links to the Respective Industry Specialist(s)

Ms. Roda Tinis, Commercial Specialist

CONTACT INFORMATION

Telephone: 40-1-210-4042
Facsimile: 40-1-210-0690
E-mail address: N/A
Industry Sectors: Telecommunications Eq. (TEL), Telecommunications Services (TES)

OFFICE INFORMATION

STREET ADDRESS

US Embassy
Strada Tudor Arghezi 7-9
Bucharest, Romania

U.S. MAILING ADDRESS

US Embassy - Bucharest
Amembassy Bucharest, Dept. of State
Washington, DC 20521-5260
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Revised: November 08, 2008


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