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Ecuador


Available Market Research

Industry Sector Analyses are industry specific reports prepared either by US Commercial Service Staff or local market research contractors.   Typical reports include:

  • A Market Overview
  • Market Highlights and Best prospects
  • Statistical Data
  • Best Sales Prospects
  • Competitive Analysis
  • End-User Analysis
  • Market Access (includes information on duties, taxes, standards etc.)
  • Trade Promotion Opportunities
  • Trade Publications
  • Market Research Companies
  • Trade Associations
  • Agents, Distributors and Manufacturers

International Marketing Insights (IMI) contain industry specific information and are short, concise reports. 

For a listing of available ISAs and / or IMIs, please click here.

This information is available free of charge to all US companies. 

Welcome to the U.S. Commercial Service

The U.S. Department of Commerce is represented worldwide by the Commercial Service.  The Commercial Service supports U.S. commercial interests and assists American businesses in their export marketing efforts.

Our offices offer business counseling and a wide range of tailored services to assist American firms to identify business opportunities throughout the world. Our offices foreign companies who wish to partner with American companies in areas of distribution of American products, joint ventures, and licensing. While some services are fee-based, many are provided free of charge. We welcome you to our site and encourage you to visit other websites that are likely to be of interest to you.  To find the country of interest, please visit: http://www.buyusa.gov/home/export.html

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Best Prospects in the ICT Market

For further information about the Ecuadorian, please consult the Country Commercial Guide.

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Chambers of Commerce

http://www.ecuachamber.com/  Ecuadorian American Chamber of Commerce of Greater Miami, 1390 Brickell Avenue, Suite # 220, Miami, FL 33131, Phone: (305) 539-0010 Fax: (305) 539-8001, Email: ecuacham@bellsouth.net
http://www.caecam.org/ 

Amcham of Guyaquil, Edificio Centrum piso 6, Ofic. 5, Av. Francisco de Orellana , Kennedy Norte  P.O. Box  09-01-11305. Teléfonos:  (593-4) 693470/71/72/73/74 Fax:  (593-4) 693465 E-mail: caecam1@caecam.org 

http://www.ecamcham.com/ 

Camara de Comercio Ecuatoriana-Americana, is the Ecuadorian-American Chamber of Commerce in Quito. E-mail address: ccea@ecamcham.com

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Channels of Distribution

For further information of the definitions of the channels of distribution, please click here. The following are known ICT sales channels.   They may or may not be available in all markets.

Agents / Distributors Business to Business (B2B) Consultants
E-Commerce Educational Sales Government
Leasing OEM Retailers
Telecommunications Systems Operators Used VARS, ISVs, Resellers, System Integrators
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Agents / Distributors

Hardware

http://www.macosa.com/ MACOSA S. A., Alpallana 296, Casilla 17-03-165, Quito Ecuador, Phone 593-2-564-444, Fax 593-2-565-448, EMail: rickmoss@macosa.com.ec

Software

Telecommunications

http://www.digitec2000.com/  Digitec,El Heraldo 121 y El Dia, P.O. Box 17-03-408, Quito-Ecuador, Tel: (593-2) 430-373, 430-374, Fax: (593-2) 443-782, Contact: Silvia Jaramillo de Vargas, General Manager, Radio communications and satellite equipment distributor.  Distributes Motorola radio transmission  and reception Equipment
http://www.skytel.com.ec/ Skytel- Ecuador, Contact:   Ing. Alberto Abouganem, General Manager,    Malecon 1706 y 10 de Agosto, Guayaquil-Ecuador, Phone: (593-4) 534-881, Fax: (593-4) 534-792.  Paging and messaging services company.  Major distributors, importers and representatives of telecommunications equipment:
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Business to Business (B2B)

Banks

http://www.bp.fin.ec/

Banco del Pacifico Grupo Financiero

http://www.bolivariano.com/

Banco Bolivariano, PBX 04 230 5000 Guayaquil, PBX 02 245 5000 Quito, PBX 07 821 999 Cuenca, Email: info@bolivariano.fin.ec 

http://www.reserve-bank.com/ Reserve Bank's index of Ecuadorian banks
http://www.aaadir.com/ AAAdir Directory - Directory of Banks, Credit Unions and Financial Information on the Internet
http://www.wiso.gwdg.de/ Banks of the world by country
http://www.qualisteam.com/ Directory of banks on the web.   Coverage : 3.107 banks - i.e. over 95% of all banking sites
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Newspapers

http://www.hoy.com.ec/

El Hoy is a daily newspaper for Quito with a circulation of 72,000 copies per issue. E-mail address: hoy@edimpres.com.ec 

http://www.elcomercio.com

El Comercio is a daily newspaper in Quito with a circulation of 115,000 copies per issue. E-mail address: elcomercio@elcomercio.com 

http://www.eluniverso.com

El Universo is a daily newspaper in Guayaquil with a circulation of 175,000 copies per issue. E-mail address: redaccio@eluniverso.com 

http://www.newspapers.com/   This page provides an easy to use tool for referencing the world's
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US Subsidiaries

http://www.cisco.com/ec/  Cisco
http://www.ibm.com/ec/  IBM del Ecuador, C.A, Diego de Almagro 2054 y Whimper, Quito, Ecuador, Tel: (593) 2 565 100, Fax: (593) 2 565 145
http://www.microsoft.com/ Corporacion Microsoft Del Ecuador S.A., Av. Naciones Unidas 1014 y Av. Amazonas (esquina), Edif. La Previsora Torre A, Of 1001, Quito, ECUADOR, Phone: (593 2) 460453, Fax: (593 2) 463093

http://www.oracle.com

Oracle Ecuador S.A. E-mail address: info@ec.oracle.com 

http://www.microsoft.com/

Microsoft Ecuador

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E-Commerce

Internet

http://www.tventas.com  Ecuadorian internet reseller, and live television shopping network, Tventas also has more than 30 retail stores. They sell mostly department store type products, including some electronics.  Site is in Spanish only.
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Internet Service Providers

http://www.ecnet.ec/  Ecunet ISP
http://www.excite.com/ Excites index of ISPs
http://www.nic.ec/nicec.htm  NIC.EC - Domain registration
http://lanic.utexas.edu/la/ecuador/  Internet statistics for Ecuador
http://www.herbison.com/ Herbison Consulting's list of ISPs in Ecuador
http://www.redhucyt.oas.org/ OAS's RedHucyt Telecommunications Project
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Educational

http://www.bacan.ec/ Bacan's index of colleges and universities

http://www.espol.edu.ec/

Escuela Superior Politecnica del Litoral, mailto: httpd@espol.edu.ec 

http://www.puce.edu.ec/

Pontificia universidad católica del Ecuador

http://www.southamerican.edu.ec/ 

South American Language Institute, Av. Amazonas N26 59 y Santa María P.O. Box 17-21-373, Quito - Ecuador, Phone: (593) 2-2544715, 2-2544218, fax: (593) 2-2226348, Email: info@southamerican.edu.ec 

http://www.ucuenca.edu.ec/

Universidad de Cuenca, Av. 12 de abril s/n, Ciudadela Universitaria, Teléfono: 831688. Casilla Postal 01.01.168. Cuenca-Ecuador

http://ute.edu.ec/

Universidad Tecnologica Equiinoccial, Email: adminwww@ucuenca.edu.ec 

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Governmental

http://www.conatel.gov.ec/ 

CONATEL-Consejo Nacional de Telecomunicaciones, (National Telecommunications Council), Diego de Almagro N31-95 y Alpallana, Quito, Ecuador, Phone:(593-2) 239-809; Fax:(593-2) 239-810,

http://www.supertel.gov.ec/  Ecuadorian Superintendent of Telecommunications, (Supertel), Avda 9 de Octubre y Berlin, Quito, Ecuador, Phone:(593-2) 221-500; Fax: (593-2) 222-448.

http://www.mmrree/gov.ec

Ministerio de Relaciones Exteriores - Ministry of Foreign Affairs.

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Telecommunications Systems Operators

http://www.alcatel.com/ Alcatel Telecom, Contact: Ing. Fernando Carrillo Mino, Executive President, Address:   La Pinta y Rabida Esq., Edificio ALCATEL,
http://www.att.com/ AT & T  Communications - Ecuador
http://www.ecua.net.ec  Ecuanet, Av. Naciones Unidas y Shyris, P.8, Quito, Ecuador, Phone:  011-593-2-982-812; Fax:  011-592-2-461-575
http://www.ericsson.com/ Ericsson del Ecuador
http://www.gdc.com/ General Data Com (USA).
http://www.impsat.com/ Impsat del Ecuador, Juan Diaz # 37111, Urb. Inaquito Alto, Quito, Ecuador, Phone:  011-593-2-254-007;  Fax:  011-593-2-465-066.  Contact: Ing. Norberto Musante, Operations Manager. 
http://www.eolnet.net/  Paradyne - Grupo Coripar
http://www.skytel.com.ec/ Skytel- Ecuador
http://www.suratel.com/ Suratel, Lomas de Urdesa, Ilanes 324 y Los Cerros, Guayaquil, Ecuador, Phone: 011 (593-4) 881-885; Fax: 011(593-4) 881-880, Contact: Ing. Cesar Yepez.  Voice, data, fax and video transmission services
http://www.switch4xs.com/ Teleholding,
http://www.verizonbusiness.com/ Verizon
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Used / Reconditioned

Please visit: http://web.ita.doc.gov/.

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Directories and Databases

http://www.equaguia.com/  Business directory in Ecuador, yellow pages and maps.
http://www.ecuadirectory.com Ecuadirectory.com
http://www.yellow.com/218.html Ecuador Yellow Pages
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Duties, Tariffs & Taxes

The Andean Community is a Customs Union because the goods of its member countries circulate unimpededly throughout its territory free of duties of any sort, while imports from outside the Subregion pay a common tariff.

The Andean Customs Union has been in operation since 1995, when the Common External Tariff (CET) approved by Colombia, Ecuador and Venezuela at the basic levels of 5, 10, 15 and 20 percent came into effect. Bolivia enjoys preferential treatment and only applies levels of 5 and 10 percent, while Peru did not sign that agreement.

In the Santa Cruz Declaration of January 2002, the Andean Presidents stipulated that "Bolivia, Colombia, Ecuador, Peru and Venezuela will apply a common external tariff by December 31, 2003, at the latest.” Accordingly, the Ministers of Foreign Affairs, Economy and the Treasury, Foreign Trade and Agriculture of the five CAN member countries on October 14, 2002 decided on the CET that is shown in Annex I to Decision 535. On April 14, 2003, the Andean countries put the finishing touches to the agreements for the adoption of a CET, thus bringing an important stage in the integration process to an end.

For ICT specific information, please visit: http://web.ita.doc.gov/.

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General Country Information

http://www.state.gov/r/pa/ei/bgn/2906.htm US Dept of State's Background Notes
http://travel.state.gov/ US Dept of State's Consular Information Sheet
http://ecuador.usembassy.gov/ US Embassy, Quito
http://www.odci.gov/ CIA Factbook
http://travel.lycos.com/ Lycos guide to Ecuador
http://www.fodors.com/ Fodors is known for being the best site for travel offering hotel, restaurant reviews and their series of mini-guides to specific destinations.
http://gosouthamerica.about.com/ About's guide to Ecuador
http://www.ecuador.org/  Ecuador's Embassy in the USA.
http://www.latinworld.com/ Web portal
http://www.bacan.com/ Bacan.Com guide and search engine for Ecuador
http://www.ecuador.com/ Ecuador.Com guide to Ecuador

http://www.georgetown.edu/pdba/

Georgetown Universities Political Database of the Americas

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Intellectual Property Rights

http://www.sice.oas.org/ Intellectual Property Legislation for Ecuador

For the most part, Ecuadorian law provides adequate protection for property rights.  However, it is sometimes difficult to gain effective protection via the legal system due to problems in transparency and endemic corruption.
 
Ecuador's intellectual property regime is governed by the "Law on Intellectual Property" adopted in 1998.  The law provides criminal and administrative relief to right holders.  Ecuador has ratified the Berne Convention for the protection of literary and artistic works, the Geneva Phonogram Convention, and the Patent Cooperation Treaty.  Ecuador is also bound by the Andean Community Decisions 345, 351, and 486.     Decision 486 improves intellectual property protection by expanding the definition of patent ability and strengthening data exclusivity.  In April 2001, the U.S. Trade Representative (USTR) removed Ecuador from its Special 301 Watch list to reflect improvements in Ecuador's intellectual property regime.  However, weakened enforcement (particularly in the area of pharmaceuticals) led to Ecuador's re-listing in 2003.  Ecuador made a public commitment to apply the WTO TRIPS agreement from the date of its accession to the WTO.  However, some problems remain.  In particular, some Andean Community dictates on intellectual property conflict with Ecuador's WTO commitments on intellectual property. 
 
Enforcement against intellectual property infringement remains a serious problem in Ecuador. The national police and the customs service are responsible for carrying out IPR enforcement orders, but there has sometimes been difficulty getting court orders enforced. There is a widespread local trade in pirated audio and video recordings, computer software and counterfeit activity regarding brand name apparel.  Local registration of unauthorized copies of well-known trademarks has been reduced.  Some local pharmaceutical companies produce or import pirated drugs and have sought to block improvements in patent protection.
 
Patents
 
The IPR law extends patent protection for 20 years from the date of filing.  Patenting of pharmaceutical products is permitted.  Compulsory licensing is relatively limited.  In infringement cases, the burden of proof lies with the alleged infringe.  The law also provides patent protection for new drugs.  Although Andean Community Decision 486, issued in late 2000, represents a significant improvement over Decision 344, it still does not provide adequate protection for "second use" patents.
 
Producers of branded pharmaceuticals are concerned that the new "Law on Generic Drugs", which was passed in 2000, enshrines discrimination against branded pharmaceuticals into law.  The law mandates that Government entities buy only generic drugs.  The law also lowers drugstore gross profit margins on branded medicines to 20%, while maintaining the margins for generic drugs at 25%.  Under the new law, drugstores are also required to devote a certain percentage of shelf space to generic pharmaceuticals.
 
Copyrights
 
Printed and recorded works are protected under the IPR law for the life of the author plus 70 years.  Computer programs and software are also protected.  However, Ecuador's Education Law allows educational institutions to copy software without regard to such protections.
 
Trademarks
 
Trademark registration is permitted for renewable 10-year periods, but registration may be canceled if the mark is not used in the Andean region for a period of three years.  The IPR law provides protections for well-known trademarks.  A trademark registration cannot be voluntarily surrendered without the consent of the licensee.
 
Other Protection
 
The IPR law provides protection for industrial designs and extends protection to industrial secrets and geographical indicators.  Semiconductor chip layouts are protected.  Plant varieties and other biotechnology products are also protected. 
 
Registrations and Enforcement
 
The Ecuadorian Intellectual Property Institute (known by its Spanish acronym IEPI) was established in January 1999 to handle patent, trademark and copyright registrations on the Ecuadorian Government's behalf.  IPR enforcement has improved although piracy remains.  The Ecuadorian National Police and Ecuadorian Customs Corporation are responsible for carrying out IPR enforcement orders.  Some foreign companies have complained that authorities have been increasingly reluctant to issue and carry IPR enforcement orders.  IEPI has reduced its enforcement efforts over the past year due to funding and staffing constraints and an apparent reduction in the Ecuadorian government's emphasis on IPR protection.

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Market Research

http://banners.noticiasdot.com/  Telecommunications Sector For Ecuador
http://www.american.edu/ American University MBA Report
http://strategis.ic.gc.ca/ Strategis / USDOC ICT market research
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Search Engines

http://www.bacan.com/  Bacan.com
http://www.buscapique.com/ Buscapique
http://dmoz.org/ DMOZ
http://www.google.com/  Google
http://dir.yahoo.com/ Yahoo's index of search engines
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Technical Standards

http://www.inen.gov.ec/ 

Instituto Ecuatoriano de Normalizacion - INEN - is the National Standard Institute. E-mail address: inen1@inen.gov.ec 

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Trade Associations

http://www.aetis.org.ec/ 

La Asociación Ecuatoriana de Tecnología de Información y Servicios, Almagro N32-349 y Shyris Edificio Lorena 3er piso, Tel: 593-2 250 9604 / 250 9578, Quito - Ecuador, Email: Info@AETIS.org.EC 

http://www.aseta.org/ ASETA - Telecommunication Companies of the Andean Region, La Pradera 510 Quito, Ecuador. Phone:(593-2) 220-915, 220-916; Fax: (593-2) 232-080.
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Trade Publications

http://www.pcworld.com

PcWorld Magazine, a monthly computer magazine with a circulation of 9,000 copies per issue.

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Trade Shows, Exhibitions and Seminars

Additional information on how to prepare for and select an international trade show can be found at http://www.exportmichigan.biz/

http://www.feriasdelecuador.com.ec/  Ecuadorian trade fairs
http://www.tscentral.com/ This site provides an extensive trade show directory with detailed information on 30,000 international and domestic trade shows, conferences and seminars. You can search by show name, show type, industry, city, country, and start & end dates of the show. Some events have the option to have more information sent to the user and have on-line event registration.
http://www.techweb.com/ Techweb’s calendar is focused on information technology and provides access to information on 2,000 plus technology related events which may be searched by key word or by industry. There is detailed information on each event. Additional information concerning computer related trade shows can be found here.
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Trade Statistics

Computers & Peripherals

HTS Number 2005 2006 2007 Percent Change
2006 - 2007
In Actual Dollars
847150
PROCESSING UNITS OTHER THAN THOSE OF 8471.41 AND 8471.49, N.E.S.O.I.
4,710,125 5,339,987 22,674,836 324.6%
847130
PORTABLE AUTOMATIC DATA PROCESSING MACHINES, WEIGHT NOT MORE THAN 10 KG, CONSISTING OF AT LEAST A CENTRAL PROCESSING UNIT, KEYBOARD & A DISPLAY
2,525,266 4,488,475 10,864,426 142.1%
847160
AUTOMATIC DATA PROCESSING INPUT OR OUTPUT UNITS, WHETHER OR NOT CONTAINING STORAGE UNITS IN THE SAME HOUSING, N.E.S.O.I.
4,481,139 6,546,302 9,841,443 50.3%
847149
AUTOMATIC DATA PROCESSING MACHINES AND UNITS THEREOF PRESENTED IN THE FORM OF SYSTEMS, N.E.S.O.I.
10,300,524 11,392,813 8,479,929 -25.6%
847330
PARTS AND ACCESSORIES FOR AUTOMATIC DATA PROCESSING MACHINES AND UNITS THEREOF, MAGNETIC OR OPTICAL READERS, TRANSCRIBING MACHINES, ETC., NESOI
12,470,753 15,437,362 5,973,202 -61.3%
847180
AUTOMATIC DATA PROCESSING UNITS, N.E.S.O.I.
3,365,530 4,334,465 5,098,794 17.6%
847170
AUTOMATIC DATA PROCESSING STORAGE UNITS, N.E.S.O.I.
3,183,627 4,262,062 3,839,473 -9.9%
847141
ADP MACHINES COMPRISING IN SAME HOUSING AT LEAST A CENTRAL PROCESSING UNIT AND AN INPUT AND OUTPUT UNIT, WHETHER OR NOT COMBINED, N.E.S.O.I.
392,005 751,461 1,013,618 34.9%
847190
AUTOMATIC DATA PROCESSING UNTS THEREOF; MAGNETIC/OPTICAL READERS, MACH FOR TRANSCRIBING DATA TO DATA MEDIA IN CODED FORM & MACH FOR PROC DATA, NESOI
573,313 864,609 750,283 -13.2%
847110
ANALOG OR HYBRID AUTOMATIC DATA PROCESSING MACHINES
2,258,069 8,565,377 0 -100.0%
  44,260,351 61,982,913 68,536,004 10.6%
Source: USITC Trade Data Web

Telecommunications Equipment

HTS Number 2005 2006 2007 Percent Change
2006 - 2007
In Actual Dollars
851770
PARTS OF TELECOMMUNICATIONS APPARATUS
0 0 145,247,825 N/A
851712
TELEPHONES FOR CELLULAR NETWORKS OR FOR OTHER WIRELESS NETWORKS
0 0 41,392,647 N/A
851762
MACHINES FOR THE RECEPTION, CONVERSION AND TRANSMISSION OR REGENERATION OF VOICE, IMAGES OR OTHER DATA, INCLUDING SWITCHING AND ROUTING APPARATUS
0 0 11,034,045 N/A
851769
OTHER APPARATUS FOR THE RECEPTION, CONVERSION AND TRANSMISSION OR REGENERATION OF VOICE, IMAGES OR OTHER DATA, NESOI
0 0 2,203,378 N/A
851718
TELEPHONE SETS, NESOI
0 0 1,279,923 N/A
851711
LINE TELEPHONE SETS WITH CORDLESS HANDSETS
563,802 564,502 856,719 51.8%
851761
BASE STATIONS
0 0 224,852 N/A
851721
FACSIMILE MACHINES
84,572 34,009 0 -100.0%
851730
TELEPHONIC OR TELEGRAPHIC SWITCHING APPARATUS
198,727 600,768 0 -100.0%
851780
ELECTRICAL TELEPHONIC AND TELEGRAPHIC LINE APPARATUS, N.E.S.O.I.
298,110 1,067,083 0 -100.0%
851790
PARTS OF ELECTRICAL APPARATUS FOR LINE TELEPHONY OR TELEGRAPHY, INCLUDING PARTS OF SUCH APPARATUS FOR CARRIER-CURRENT LINE SYSTEMS
3,306,265 2,256,546 0 -100.0%
851750
ELECTRICAL TELECOMMUNICATION APPARATUS FOR CARRIER-CURRENT LINE SYSTEMS OR FOR DIGITAL LINE SYSTEMS, N.E.S.O.I.
9,337,850 10,552,612 0 -100.0%
851719
VIDEOPHONES & OTHER TELEPHONE SETS, N.E.S.O.I.
428,270 195,072 0 -100.0%
  14,217,596 15,270,592 202,239,389 1,224.4%
Source: USITC Trade Data Web

http://www.intracen.org/

Source: International Trade Centre is the joint agency of the World Trade Organization and the United Nations.

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User Groups

http://servlet.java.sun.com/ Java users groups
http://www.linux.org/groups/ecuador.html  Linux users groups
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E-Mail Links to the Respective Industry Specialist(s)

Mr. Andres Gonzalez, Commercial Specialist

CONTACT INFORMATION

Telephone: 011-593-2-2-505-752; 556-760
Fax: 011-593-2-2-504-550
E-mail: andres.gonzalez@mail.doc.gov 
Industry Sectors: Computer Services (CSV), Computer Software (CSF), Computers/Peripherals (CPT), Information Services (INF), E-Commerce (ECC)

OFFICE INFORMATION

STREET ADDRESS

American Embassy
Avenida Colombia 1573 y Queseras del Medio
Quito,
Ecuador

U.S. MAILING ADDRESS

American Embassy - Quito
Unit 5334 APO AA 34039-3420
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Revised: November 26, 2008


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